Color with Confidence. No guessing. Just exceptional color results every time. Matrix SoColor Permanent Cream Haircolor with strengthening Cera-Oil Conditioning Complex containing natural Jojoba Oil, Polymers, and Ceramide nourishes hair, delivering noticeable smoothness, softness and shine. Patented ColorGrip Dye Technology provides long lasting, rich, vibrant color with exceptional grey coverage. Fresh new fragrance.SoColor has it all - wide range of colors and shades for subtle to bold results...conditioning complex...predictable, stunning performance...and cost effective!SoColor is the first color line that offers Cera-Oil conditioning complex that remains in the hair for up to 30 shampoos - constantly strengthening hair even in between touch-ups. SoColor not only cares for hair during touch ups, but in between as well!
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